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What Is Staging?

Staging a home in any real estate market is a wise decision. You want your home to stand out from the competition. Most people start house hunting with a logical list of criteria, but the home they actually buy is chosen largely for emotional reasons. Studies also show that most people make a judgment about a property the moment they arrive at the house and walk through the front door. Within 10 seconds they have made a final decision about whether they should even bother to continue looking, due solely on its visual appearance. Using this premise, staging is crucial to your marketing plan.


Staging will result in a quicker sale, less costly advertising and a better image of your house to your potential buyers - and done correctly, staging can make a significant difference in your selling price.

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Why Stage a Home

“Home staging” is not a new term, but for many homeowners and real estate agents the concept of “professional home staging” is shedding new light on how to promote a home in the real estate marketplace.  In past years, homeowners were left to their own discretion as far as preparing for home showings. Though they could occasionally rely on an agent for instructions, more often than not real estate agents were just as perplexed at working out the details as the homeowner.


While agents are experts in the field of selling and closing, many are not design savvy.  Agents usually know exactly what factors can help sell a home. It’s just not always easy to get a home into selling condition in a timely manner without some sort of experienced assistance.


Professional home stagers are practiced in the art of preparing a home for resale. They work with the “flow” of a home, eliminate clutter, edit and arrange furniture, and even assist in enhancing curb-appeal.  With the aid of a professional home stager, your house can make a notable first impression on potential homebuyers.